JG Fit Coach
A NASM certified trainer based in Denver, coaching clients in person and online worldwide, needed his first real website to look legit, compete in the bodybuilding world, and book sessions without the back-and-forth.
Platform
Custom HTML/CSS/JS
Hosting
Netlify
Service area
Denver + online worldwide
Package used
Foundation
Timeline
~1 month, on schedule
Where they started
A real coaching business with no web presence
JG Fit Coach is a NASM certified personal trainer with real competition experience, building a coaching business in Denver and taking on online clients worldwide. He'd already done the hard part: built a name, launched merch, and started training real clients. But he was doing it all without a website.
Marketing was happening face-to-face and through Instagram, which works to a point but caps out fast in a competitive industry. The bodybuilding and personal training world is full of established names with polished brands, and being the trainer with "no website" was making it harder to look credible to the kind of clients he wanted to attract, and harder to convert the people who did find him.
He needed a real home on the internet, and he needed it on a tight timeline: ready to launch within about a month.
What wasn't working
What wasn't working
- No website — credibility gap against established competitors
- All marketing was manual: face-to-face and Instagram only
- No central place to send a potential client to learn about programs
- Booking sessions meant DMs and back-and-forth
- Brand and merch existed, but had no digital home
- Hard deadline: needed to be live in ~1 month
What he needed
- A professional site that looked the part in a competitive industry
- Clear program offerings prospective clients could understand at a glance
- Built-in booking so sessions could be scheduled without DMs
- A brand-forward design that matched the energy of his coaching style
- Fast, reliable hosting at a fair price
- A 4-week launch — no scope creep, no missed deadline
What we built
A custom-built site that earned him a seat at the table
We built the site from scratch in HTML, CSS, and JavaScript. No templates, no page builders. The design leans into the energy and intensity of his coaching style: bold typography, a strong dark hero, and a green-and-gold palette that signals strength without feeling gimmicky.
What was built
- Full custom site: hero, services, programs, about, contact
- Calendly integration so prospective clients can book sessions directly
- Program cards highlighting his coaching focus areas
- NASM credential and competition experience surfaced where it matters
- Mobile-first responsive design (most fitness clients are on their phone)
- Netlify hosting with a clean deploy workflow for ongoing updates
Tools set up during this project
Where they landed
Live, on time, and ready to compete
JG Fit Coach is now live at jgfitcoach.com, launched on the original 1-month timeline. He has a professional home on the internet that matches the quality of his coaching, a clear story about what he offers, and Calendly built right into the site so booking a session takes a click instead of a back-and-forth.
The site gives him something he didn't have before: the ability to send any new lead (from Instagram, in-person referrals, or anywhere else) to one place that does the credibility work for him. Now the conversation can start with "let's pick a session time" instead of "let me convince you I'm legit."
↗ Visit jgfitcoach.com